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Copywriter (Social)

Copywriter (Social)

AustraliaFull-TimeMiddle
Salary not disclosed
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Job Details

Requirements

  • Creative thinker who loves a good challenge
  • Ability to generate compelling and original copy ideas that capture the Who Gives A Crap brand voice
  • Ability to adapt content to be platform-native while maintaining a cohesive brand voice
  • Master of effective communication
  • Ability to write clear, concise, and engaging copy for a variety of social media formats, from short captions to video scripts
  • Ability to translate complex information into easily digestible and entertaining content for our audience
  • Proactively seek out new trends, platform features, and internet culture to inform creative ideas
  • Pay close attention to the community's response to content, using engagement to inform future copy

Responsibilities

  • Delivering high-quality, on-brand copy for all organic social media channels on time, as per the content calendar.
  • Flagging, ideating, and executing on reactive and culturally relevant social content to increase brand engagement.
  • Collaborating with the design and social media teams to create seamless campaigns where copy and visuals work together effectively.
  • Reviewing social copy performance to understand what's working and what's not, applying key learnings to future content to improve engagement and reach.
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