Job Details
- Experience
- 4+ years
- Required Skills
- Google AnalyticsHubSpot
Requirements
- 4+ years of progressive digital marketing experience with demonstrated ownership of multi-channel, full-funnel strategies.
- Deep hands-on expertise in marketing automation platforms (HubSpot, Marketo, Mailchimp).
- Proven experience managing CRM segmentation, lifecycle marketing, and experimentation frameworks.
- Strong background in paid media strategy, execution, and performance optimization.
- Advanced analytical mindset with the ability to translate data into actionable insights.
- Demonstrated T-shaped marketer profile—broad channel fluency with deep expertise in core performance areas.
- Exceptional communication, stakeholder management, and project leadership skills.
- Comfortable operating independently in a fast-paced, scaling organization.
Responsibilities
- Own the digital marketing roadmap and execution for full-funnel performance—from awareness and engagement through conversion and retention.
- Design, launch, and continuously optimize integrated digital campaigns that drive measurable pipeline, revenue impact, and customer growth.
- Translate company growth targets into actionable digital programs with clear KPIs and reporting.
- Architect and optimize sophisticated email marketing and nurture programs tailored to complex B2B buying cycles.
- Leverage marketing automation platforms (HubSpot, Marketo, Mailchimp) to drive lifecycle marketing, lead scoring, and conversion optimization.
- Develop segmentation strategies within the CRM to deliver highly personalized, behavior-driven campaigns.
- Lead paid media strategy and execution across search, social, and retargeting channels with a focus on ROI, CAC, and pipeline contribution.
- Own budget allocation, performance analysis, testing frameworks, and ongoing optimization.
- Define and execute social media strategy across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts to support brand authority, engagement, and demand.
- Oversee organic and automated outreach strategies using tools such as MeetAlfred to expand reach and engagement.
- Collaborate on content strategy to ensure alignment with buyer personas, funnel stages, and product positioning.
- Establish testing and optimization frameworks using A/B testing, experimentation, and behavioral analytics tools (Optimizely, Hotjar, or equivalents).
- Analyze campaign performance, identify insights, and communicate clear recommendations to stakeholders.
- Build dashboards and reporting that tie marketing activity directly to business outcomes.
- Partner closely with Sales, Product, RevOps, and Executive Leadership to align digital initiatives with GTM priorities.
- Act as a senior marketing voice in planning discussions, providing data-backed recommendations and strategic guidance.
- Manage timelines, dependencies, and stakeholder communication across concurrent initiatives.
