Own and execute email marketing campaigns (lead nurturing, newsletters, drip campaigns, re-engagement) Design and implement lead generation strategies across multiple channels Build and optimize SEO strategy (on-page, off-page, content optimization, keyword research) Create and manage marketing funnels from awareness to conversion Analyze performance metrics and continuously optimize campaigns Collaborate with leadership to align marketing efforts with business goals Research competitors and identify new growth opportunities Manage marketing tools, CRM systems, and automation platforms Develop content strategies that support SEO and lead generation