VP, Paid Social

10–12+ years of leadership experience in paid social or paid media, including owning a revenue line, P&L, or services business. Proven ability to build or scale a paid media organization within a high-growth, high-performance environment. Deep expertise across Meta, TikTok, YouTube, and emerging platforms—including measurement, optimization, and enterprise campaign delivery. Demonstrable success integrating paid social with creator, influencer, and organic social marketing strategies. Experience building & managing 10+ person teams with a strong focus on coaching, performance management, and leveling up talent. Strong proficiency with analytics and media tools (Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads, GA4, Looker, Snowflake, MMPs, BI dashboards, ad servers). Executive presence with the ability to influence senior clients and internal leadership. High bar for operational rigor, process design, quality control, and performance measurement. Builder mindset and solutions-oriented approach. Strong alignment with Later’s values—fearless honesty, customer obsession, curiosity, collaboration, and a commitment to delivering measurable impact.

Build and articulate Paid Social Services vision and growth strategy. Develop paid social's role in creator + influencer ecosystems. Scale existing paid social offering and launch new operating models, packages, and pricing. Define roadmap for team capabilities, platform partnerships, and systems. Build and codify scalable workflows for planning, trafficking, QA, pacing, optimization, and reporting. Own forecasting, pacing, and performance standards. Leverage analytics and media tools for actionable insights. Develop frameworks demonstrating the lift of integrated paid + creator/influencer programs. Build and lead a high-performing Paid Social team. Foster a culture rooted in Later’s values. Partner closely with Sales, Strategy, and Services leadership. Collaborate with Analytics, Creative, Customer Ops, RevOps, and cross-functional teams. Serve as the senior leadership voice of Paid Social. Influence senior stakeholders with data-backed recommendations. Champion a high bar for operational excellence and outcome-based performance. Partner with the CCO on revenue strategy and planning. Model leadership behaviors consistent with Later’s high performance culture. Build and maintain competitive intelligence and market insights. Develop and maintain feasibility and scoping frameworks. Introduce new tools, test & learn frameworks, and methodologies.