[REMOTE] Senior Paid Acquisition Specialist
W
WKND InvestmentsDigital Marketing
United StatesFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Experience
- 5+ Years
- Required Skills
- Data AnalysisDigital MarketingBudget managementA/B testing
Requirements
- 5+ Years of Experience in Paid Media
- Proven track record managing performance marketing campaigns in a Digital Marketing or eCommerce environment.
- Proficiency in Meta Ads, Google Ads, TikTok Ads, and/or other platforms relevant to DTC brands.
- Strong Analytical Skills
- Comfortable interpreting complex datasets, running A/B tests, and deriving actionable insights.
- Budget & Forecasting Experience
- Demonstrated ability to manage and optimize six-figure monthly ad spends effectively.
- Familiarity with key advertising policies (e.g., Facebook Advertising Policies, Google Ads guidelines) and privacy regulations (GDPR, CCPA).
- Skilled in juggling multiple campaigns and priorities without compromising quality.
Responsibilities
- Plan, execute, and optimize and scale paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn.
- Ensure accurate audience targeting, segmentation, and creative alignment.
- Collaborate with the Creative team to develop compelling ad visuals and copy.
- Achieve 90%+ of Client Revenue and Spend Targets.
- Monitor campaign KPIs such as CPA, ROAS, CTR, and conversion rates.
- Perform A/B testing on creatives, audience segments, and bidding strategies.
- Regularly analyze performance data and propose actionable recommendations for optimization.
- Provide performance data and recommendations to the Creative Team for upcoming ad iterations.
- Allocate and manage ad spend across channels to achieve client objectives and ROI targets.
- Provide accurate forecasts and performance projections to internal stakeholders and clients.
- Generate regular campaign performance reports.
- Present insights and recommendations to clients and internal teams in a clear, data-driven manner.
- Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey.
- Maintain open communication with the Data Analysis team for deeper insights into user behavior and campaign performance.
View Full Description & ApplyYou'll be redirected to the employer's site
