Senior Marketing Operations Technologist

5+ years of experience at the intersection of marketing, analytics, and engineering Hands-on expertise with GTM, Meta Pixel/CAPI, Google Ads Conversions, campaign tracking and UTM strategy Experience implementing tracking on Shopify and Stripe (including checkout events and post-purchase) Experience with mobile app attribution for React Native Proficiency in JavaScript and ability to debug network requests and tracking issues Excellent communication skills for cross-functional collaboration

Own implementation and ongoing management of tracking pixels and analytics tags (Meta, Google, LinkedIn, TikTok) for web and mobile Configure tracking events in Shopify, Stripe, and other key platforms Ensure seamless campaign tracking via UTMs across different domains and platforms Cookie consent setups Implement server-side and mobile attribution (CAPI/S2S, React Native—using Adjust, AppsFlyer, Branch, Segment) Partner with product and engineering to translate requirements into technical specs and deliverables Report on metrics such as ROAS, CAC, LTV, providing data integrity and actionable analysis Troubleshoot discrepancies and maintain data quality across all platforms Act as lead with external agencies and internal teams for all technical ad ops and campaign measurement needs