Own information architecture, interaction design, and UI for client websites and web apps. Design user flows, wireframes, and high-fidelity interfaces. Create, test, and refine prototypes. Lead end-to-end website experiences. Translate brand strategy into systematized UI. Maintain and evolve the design system and documentation. Plan and conduct user research (interviews, surveys, usability tests). Synthesize insights into problem statements, opportunity areas, and roadmaps. Define success metrics and incorporate findings into iterative design cycles. Organize research information into client-facing presentations. Collaborate with product, engineering, and client-facing teams. Champion accessible, performant, and customer-obsessed design.