Global Programmatic Media Manager
Company:Goodway Group
Location:Brazil, Colombia, Mexico, Peru
Languages:English
Seniority level:Lead, 3+ years
Experience:3+ years
Skills:
Data AnalysisGoogle AnalyticsCommunication SkillsPresentation skillsTroubleshootingClient relationship managementCross-functional collaborationA/B testing
Requirements:
Bachelor's degree in marketing, advertising, business administration, or a related field is preferred 3+ years of experience in digital media, programmatic advertising, or media buying Familiarity with programmatic platforms, DSPs, and advertising tools Strong analytical skills Excellent communication and presentation skills Ability to collaborate effectively in cross-functional teams Strong attention to detail Ability to manage multiple tasks simultaneously
Responsibilities:
Strategically plan, activate, optimize, and manage programmatic media buys Make activation choices and implementation plans Utilize client and proprietary data and insights to enhance targeting Act as a technical expert in various DSPs, tools, and tactics Ensure brand safety, fraud prevention, and data quality transparency Understand client's business goals and customer journey Anticipate client needs and offer innovative solutions Present campaign analysis and insights to clients Translate media objectives and strategies in programmatic campaign recommendations Collaborate with other team members to optimize media across channels Work closely with Strategy/Planning to manage overall campaign delivery Act as a trusted advisor to media planning, strategy, CX, and investment teams Contribute to discussions to help shape and refine activation commitments and standards Implement activation best practices Actively participate in professional growth opportunities
