Analyze paid media performance to identify creative trends and winning ads. Translate insights into clear, actionable briefs for design and UGC teams. Collaborate with UGC creators, designers, and video editors to bring concepts to life. Review and QA creative assets for brand alignment, errors, and performance optimization. Research and test AI tools to enhance creative strategy and efficiency. Lead implementation and onboarding of approved AI tools. Communicate professionally and transparently with clients. Collaborate with paid media teams to shape creative strategies. Contribute to shaping the evolving role of creative strategy within the performance team.