Launch and scale international storefronts, overseeing localization, payments, logistics, and site performance. Build and optimize tech stack, managing Shopify plugins and third-party vendors. Drive conversion, AOV, LTV, and nCAC improvements through experimentation and optimization. Own international site content and execution for campaigns and launches. Establish clear reporting and insights for international ecommerce performance. Ensure international site compliance (GDPR+) and smooth end-to-end operations.