Middle User Acquisition Manager (Promova)

1+ year of experience in a similar role Strong analytical skills with the ability to turn data into actionable insights Hands-on experience with advertising platforms (Meta, TikTok, etc.) Understanding of ad tracking systems (Pixel, CAPI) English level: Intermediate+ with motivation to improve Ability to generate creative hypotheses based on analytics Marketing skills for analyzing and evaluating creatives

Launch and manage ad campaigns in Meta, TikTok, and other platforms Manage and optimize advertising budgets to hit ROMI and profitability targets Continuously test creatives, audiences, geographies, bids, and budgets Track performance metrics, analyze results, and generate actionable insights Experiment with new traffic channels, product funnels, and campaign types Research markets and competitors to inform creative and product strategies Collaborate with cross-functional teams to support sustainable growth