Conversion Optimisation Specialist
Company:Yellow Social Interactive
Location:Mauritius, Philippines, Romania
Languages:English
Skills:
Data AnalysisUser Experience DesignGoogle AnalyticsAmplitude AnalyticsTableauCRMA/B testing
Requirements:
Proven experience in conversion rate optimisation (CRO), funnel testing, landing page optimisation and registration flow enhancement. Strong expertise in A/B and multivariate testing, including ideation, execution and analysis. Demonstrated understanding of behavioural drivers, UX principles, and digital friction analysis. Experience optimising first purchase journeys or equivalent early lifecycle commercial funnels. Strong analytical skills, with hands-on experience using tools such as Google Analytics, Amplitude, Mixpanel, Tableau, Looker Studio or similar. Experience partnering with Product, Acquisition and CRM teams in fast-paced digital environments. Practical knowledge of CMS, CRM, marketing automation and personalisation tools. Understanding of online gaming behaviours and key KPIs influencing early lifecycle conversion.
Responsibilities:
Own and improve all stages of the pre-conversion funnel: landing pages, registration flows, onboarding journeys and early engagement messaging. Lead landing page optimisation including variants, messaging, offers and UX improvements. Analyse drop-off points within registration journeys and implement solutions that enhance flow and reduce friction. Develop and maintain a strong A/B and multivariate testing roadmap across key funnel touchpoints. Design and refine early lifecycle communication sequences (email/SMS/push) that motivate new users to explore and engage. Use analytics tools to uncover behavioural insights and identify new optimisation opportunities. Maintain and evolve dashboards to track funnel performance, landing page results and experiment outcomes. Brief Design, Copy, CRM, Product and Promotions teams on optimisation needs and ensure smooth execution.
