Marketing Specialist

3-4+ years of experience in Marketing, ideally in B2B tech, or digital services. Strong skills in content creation, editing, and storytelling. Demonstrated experience managing LinkedIn or similar social channels. Proficiency with analytics tools (e.g., GA4, HubSpot, LinkedIn analytics). Excellent written and verbal communication in English. Familiarity with AI tools for content creation and analysis. Experience working with U.S.-based markets or global companies. (Nice to Have) Hands-on experience with Notion, HubSpot, or similar tools. (Nice to Have)

Develop and maintain a cohesive brand voice across all channels. Lead the creation of high-quality content including sales collateral, public content, and thought leadership pieces. Partner with Delivery and Sales teams to turn project outcomes into strong case studies. Maintain and evolve messaging frameworks and positioning guidelines. Own LinkedIn strategy for corporate channels and leadership amplification. Plan, create, and schedule posts to strengthen brand visibility and generate engagement. Coordinate social campaigns tied to service lines, vertical strategies, partnerships, and talent branding. Track and optimize content performance. Implement and maintain dashboards to track marketing KPIs. Analyze campaign and channel performance to inform strategic decisions. Provide monthly and quarterly reporting for leadership. Recommend optimization opportunities based on data-driven insights.