CRM Specialist

Hands-on experience executing CRM or marketing automation campaigns across tools like Bloomreach, Retool, or similar platforms. Strong attention to detail with the ability to follow structured QA processes, naming conventions, and compliance standards. A methodical and process-oriented mindset. Solid understanding of CRM data fundamentals, including segments, attributes, event triggers, and reward logic. Experience working in fast-paced environments, managing multiple tasks and deadlines. Excellent communication skills. Problem-solving ability. Ownership and accountability. A continuous improvement mindset.

Translate CRM briefs into campaign builds using Retool, Bloomreach, and other platforms. Execute campaign configurations according to established processes and brand requirements. Perform end-to-end QA on campaign builds to ensure accuracy. Manage workload proactively and flag risks to timelines. Adhere to the team's QA framework and checklists. Ensure campaigns meet compliance and data-privacy standards. Support peer reviews. Validate data availability and correctness for campaigns. Escalate data issues and document anomalies. Follow operational workflows and provide feedback for refinement. Identify repetitive tasks for templates or automation. Participate in retrospectives and knowledge-sharing sessions. Collaborate with CRM Strategists to clarify requirements. Communicate build timelines, blockers, and dependencies. Document campaign outcomes and constraints for feedback. Maintain accurate records of campaign builds and QA outcomes. Contribute data to operational KPIs. Support post-mortems with factual details.