Maintain and evolve visual identity across layout, color, typography, iconography, and image style. Translate brand guidelines into reusable systems. Design high-performing ad creatives for platforms such as Meta, Google, YouTube, and TikTok. Produce static and motion-ready assets. Design UI elements for landing pages, dashboards, onboarding flows, and other product touchpoints. Create visuals for lifecycle campaigns, email headers, in-app banners, and educational content. Use AI and design tools for exploration, versioning, and asset generation. Incorporate feedback and iterate designs based on performance metrics, usability, and user engagement.