1-2 years of practical experience in SEO and GEO (including internships and projects) Proficiency with Google Search Console, Google Analytics 4, SEMrush, SurferSEO, or similar platforms Basic understanding of web technologies (HTML, CSS) and CMS systems (like Storyblok) Master keyword research and on-page optimization Prior knowledge of GEO tools (Peec.ai) is ideal Experience with B2B SaaS or HR technology is a bonus Demonstrable SEO/GEO successes (e.g., traffic growth) in a portfolio is a bonus