Growth Marketing Manager

Inventive and entrepreneurial mindset. Thrives on data, experimentation, and measurable impact. Understands working with budgets and time constraints. Proven track record in optimizing growth funnels. Extremely quick learner with ability to absorb and act on complex information. Excellent communicator who can produce concise summaries and clear action points. Tenacious and hands-on, comfortable managing both strategy and implementation. Understands the Friendslop space and how to market games in that genre. Understands platforms, especially Steam, how they work, and how to unlock their potential.

Optimize every stage of the funnel to drive organic and high-ROI inorganic growth. Understand Steam's ecosystem to maximize wishlists, playtest sign-ups, and sales. Run effective campaigns to drive wishlist growth. Optimize store pages for conversion and visibility. Ensure messaging/communications match products for review scores. Continuously experiment with new creative approaches, platforms, and services. Build and execute Go-To-Market strategies for game launches, announces, and updates. Minimize impact on leadership team around key marketing beats. Ensure platform pages evolve to reflect game updates. Work with external agencies and partners to create trailers, key art, and additional assets. Monitor, analyze, and report on game performance. Build and maintain clear, up-to-date product dashboards. Track and analyze organic and inorganic growth performance. Report concise, actionable outcomes and ROI for each campaign or experiment.