Social Media Lead
Company:Supra
Location:Global
Languages:English
Seniority level:Lead, 3-5 years
Experience:3-5 years
Skills:
LeadershipAdobe Creative SuiteBlockchainData AnalysisStrategyContent creationContent managementSEOMarketingTeam managementDigital Marketing
Requirements:
- 3-5 years creating social content for high-growth technology companies
- Minimum 2 years professional experience in Web3, cryptocurrency, or blockchain companies
- Deep platform fluency across X, TikTok, YouTube, Instagram, LinkedIn, Farcaster, and emerging platforms
- Understanding of platform algorithms, cultures, content formats, and success metrics
- Hands-on experience using blockchain technology and participating in cryptocurrency ecosystems (DEXs, DeFi, wallets, NFTs, smart contracts)
- Proven ability to develop high-performing content
- Strong understanding of current and emerging media trends
- Ability to combine creative intuition with data-driven analysis
- Experience with analytics and social listening tools
- Applied experience with test-and-learn methodology
- Experience building systems, teams, or processes
- Ability to work independently
- High ability to communicate effectively
- Ability to receive and implement feedback
- Adaptability in fast-paced environments
- Comfort with or active development of public speaking and on-camera presentation skills
Responsibilities:
- Create daily content across X, TikTok, YouTube, Instagram/FB, LinkedIn, Farcaster, and Bluesky
- Write platform-specific copy including threads, captions, scripts, and memes
- Identify and direct viral clips from internally created content for social distribution
- Direct short-form video content
- Execute social playbook and own brand voice in conversations
- Develop event content strategies
- Analyze cross-platform analytics to refine tactics
- Use social media management tools to track performance
- Execute platform-specific optimization
- Collaborate to develop the social media team
- Create and refine playbooks
- Coordinate with community advocates and ecosystem partners
