Ensure alignment between strategic vision, business outcomes, and delivered solutions. Lead workshops to define use cases, business, functional, and technical requirements. Provide expertise on eCommerce platforms (Shopify, BigCommerce, SAP Commerce, custom architectures). Ensure high-quality documentation (specs, data models, process flows). Act as a bridge between business, technical, and creative teams. Leverage platform analytics to identify growth opportunities and provide recommendations. Partner with Project Manager for alignment on objectives, timelines, and plans.