Digital Marketing Paid Search (PPC) Strategist (Remote)
Company:LMG Staffing Solutions
Location:Colombia
Languages:English
Seniority level:Middle, 3 years
Experience:3 years
Skills:
Data AnalysisGoogle AnalyticsStrategyDigital MarketingBudget managementReportingClient relationship managementMarket Research
Requirements:
Bachelors Degree 3 years of Paid Media (search and social) experience at a digital marketing agency Proficiency with Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) Experience with additional 3rd party software (Marin)
Responsibilities:
Lead, maintain, and continuously optimize client accounts Create decks to report on campaign performance Effectively present to clients regarding strategy and optimizations Provide internal and external reporting on project status and goal achievement Identify additional growth opportunities in other marketing channels Develop, implement, and manage paid search, paid social, and display marketing strategies Use campaign data to recommend and implement optimizations Extract insight from campaign data, identify trends, and provide recommendations Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) Continuously manage and adjust campaign budget allocation Develop search marketing creative, including keyword generation, text ad copy creation, and landing page copywriting Stay up-to-date on and advise clients of the latest trends in online search marketing
