Digital Marketing Paid Search (PPC) Strategist (Remote)

Bachelors Degree 3 years of Paid Media (search and social) experience at a digital marketing agency Experience with paid search, paid social, and display marketing strategies Proficiency with Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) Experience with 3rd party software like Marin

Lead, maintain, and continuously optimize client accounts Create decks to report on campaign performance Present to clients regarding strategy and optimizations Provide internal and external reporting Identify additional growth opportunities in other marketing channels Develop, implement, and manage paid search, paid social, and display marketing strategies Use campaign data to recommend and implement optimizations Extract insight from campaign data and provide proactive recommendations Use Google, Bing, and Social Search Marketing tools and 3rd party software to develop and edit campaigns Continuously manage and adjust campaign budget allocation Develop search marketing creative, including keyword generation, text ad copy creation, and landing page copywriting Advise clients of the latest trends in online search marketing