Data & Analytics Senior Analyst BI, GOC
Company:WPP Media
Location:Colombia
Languages:English
Seniority level:Senior, 2+ years
Experience:2+ years
Skills:
PythonSQLBusiness IntelligenceData AnalysisGoogle AnalyticsTableau
Requirements:
- Bachelor’s degree in a quantitative field (Statistics, Economics, Math, Business, or Sciences preferred)
- 2+ years’ experience in data analytics or BI
- Strong analytical and problem-solving skills
- Proven ability to manage competing priorities, adapt to change, and operate independently
- Collaborative mindset with experience working across cross-functional teams
- Hands-on experience with Power BI, DOMO, Tableau, Google Analytics, SQL (preferred)
- Experience with Ad Tech: Flashtalking/Innovid, GCM, Trade Desk, Amazon DSP
- Experience with Coding: R, Python, SQL (preferred)
- Experience with Media Buying: Prisma (preferred)
- Experience with Research Tools: Kantar, Cint, Upwave, Circana, 1P lift studies
Responsibilities:
- Own the integration and organization of media data across platforms / Partners
- Conduct thorough data cleaning, transformation, and QA
- Partner with cross-functional Data Operations teams to validate data pipelines
- Maintain documentation of data sources, logic, and processes
- Proactively identify data discrepancies, recommend solutions, and escalate
- Assist in maintenance and optimizations of recurring performance dashboards and KPI tracking
