Company:Directive Consulting
Location:Canada
Languages:English
Seniority level:Manager, 3+ years
Experience:3+ years
Skills:Google AnalyticsAccount ManagementCRM
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads