Senior Paid Search Manager (B2B)

WpromoteAuto Retail

USFull-TimeSenior

Salary82500 - 95000 USD per year

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Job Details

Languages: English
Experience: 3+ years
Required Skills: Google AnalyticsMicrosoft ExcelMentoringDigital MarketingA/B testing

3+ years of experience managing multiple client portfolios in paid search industry
Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client
Excellent verbal and written communication skills
Excellent analytical skills
Deep knowledge of the SEM industry and the paid search advertising model
Experience with keyword research tools and web analytics tools (Google Analytics)
General knowledge of search engine optimization (SEO), social advertising, and web usability
Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
Extremely well organized, able to balance client timelines and business needs
Work comfortably in dynamic, time-intensive environments
An understanding of customer lifetime value and optimizing towards profits
Ability to manage expectations and priorities
Experience presenting to senior-level client contacts
Strong working knowledge with Google Suite

Plan, develop, and implement paid search strategies
Work with client teams to understand business needs and campaign objectives
Mentor junior team members
Create and manage paid search accounts/campaigns on platforms like Google Ads, Microsoft Ads, Criteo
Manage Search, Shopping, Display, Remarketing, App Install, and Video advertising campaigns
Use direct response advertising strategies to drive sales and leads
Conduct keyword research, write ad copy, and establish bidding strategies
Create and implement campaign A/B test experiments
Use Google Analytics for insights and action items
Analyze paid search campaign results and adjust strategy and budgets
Communicate with clients regularly
Develop strategies across all marketing channels
Incorporate LLM based practices

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