Develop and lead content strategy tailored to fintech and proptech audiences Create and manage editorial calendars covering blogs, landing pages, whitepapers, case studies, and thought leadership pieces Write and edit high-quality, SEO-optimized content Own technical SEO: site audits, Core Web Vitals, schema markup, crawl/indexing optimization, and backlink strategy Conduct deep keyword research and competitor analysis Monitor SERP performance and implement strategies to improve rankings and domain authority Define KPIs across traffic growth, lead generation, domain authority, and organic conversions Leverage tools like Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and SurferSEO Repurpose content across email, LinkedIn, industry forums, and PR opportunities