Work directly with prospects and customers to communicate product differentiation, value, and technical functionality. Lead operational and technical discovery to understand customer needs and map them to the Afresh solution. Collaborate with Sales Directors and Account Managers on deal strategy, risks, and opportunities. Collate, deliver, and discuss product feedback from the field to Product and Engineering teams. Collaborate with Product Marketing to support new messaging/positioning and launch new products and enablement resources. Maintain a deep understanding of competitive and complementary technologies and vendors. Be a technical expert on all aspects of Afresh. Document learnings extensively to engage and educate others.