Proven experience writing high-performing ad or marketing copy. Strong portfolio showing work across ads, emails, and web copy. Knowledge of direct response copywriting principles and psychological triggers. Ability to balance creativity with data. Excellent written communication, grammar, and editing skills. Proactive, detail-oriented, and comfortable managing multiple projects. Experience writing for health, wellness, or lifestyle brands. Understanding of CRO fundamentals and how copy drives conversions. Basic knowledge of SEO and how it ties into brand storytelling.