Own and drive design transformation in a critical product area. Define a clear design strategy and align it with partners. Ship major initiatives with measurable impact. Create clarity, support, and growth opportunities for the design team. Ensure design actively shapes roadmap and prioritization. Coach designers to raise their craft, confidence, and ownership. Lead design work that moves key business metrics. Build and scale a UX quality strategy. Co-lead cross-functional initiatives. Deepen trusted partnerships across Product, Engineering, Brand, and beyond.