Content Marketing Manager (Fully Remote, Worldwide)
WorldwideFull-TimeManager
Salary not disclosed
Job Details
- Languages
- English
- Required Skills
- Project ManagementGoogle AnalyticsContent creationContent managementSEOCommunication SkillsAnalytical SkillsWritten communicationMarketingEditingLead GenerationDigital MarketingWordPressResearchMarket Research
Requirements
- BA/BS or equivalent working experience
- Experience creating content for the web and growing a social audience
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and report on content and social performance
- Experience with wordpress, Google analytics, and the top social channels
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
Responsibilities
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives.
- Create the content our audience is looking for and then to optimize the path to conversion.
- Manage editorial governance for brand voice, style, and tone.
- Develop and manage editorial calendar and organization workflows.
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
- Measurement and optimization of the program on a regular and ongoing basis.
- Management of all creative resources including designers, writers, and other external agency relations.
- Integration of content programs with brand campaigns to drive brand demand.
- Executive presentations on the program approaches and present the results.
