Product Marketing Contractor (Temporary)

Posted 1 day agoViewed

💎 Seniority level: Middle, 3+ years

📍 Location: United States, Australia, New Zealand, Canada, United Kingdom, Philippines

🔍 Industry: Accounting Technology

🏢 Company: Karbon👥 101-250💰 $10,499,989 over 1 year ago🫂 Last layoff over 2 years agoProductivity Tools SaaS Project Management Information Technology Task Management

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Content creationCommunication SkillsCollaborationAgile methodologiesWritingCross-functional collaborationMarketingStrategic thinking

Requirements:

3+ years of product marketing experience in B2B SaaS, specifically in managing GTM strategies and launch executions
Excel at cross-functional collaboration, particularly in aligning product, sales, and marketing strategies
Have strong storytelling skills with demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
Possesses exceptional writing skills with demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats

Responsibilities:

Develop and execute GTM strategies and plans for select partnership and integration launches
Build partner intake and onboarding processes, resource library and knowledge bases
Develop co-marketing content templates and asset libraries
Coordinate with marketing stakeholders (design, content, social etc.) and cross-functional teams (sales, product, marketing) for impactful partner launches
Track and report on GTM milestones and deliverables
Develop sales enablement materials including one-pagers, sales preview slides, and partner briefing materials
Create customer-facing content like landing pages, press releases, blog posts, and case studies
Write newsletter content and social media copy for partner announcements
Plan and execute joint marketing campaigns with partners
Coordinate webinars, events, and digital marketing initiatives
Support partner sales teams with marketing assets and campaigns

Apply

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3+ years of product marketing experience in B2B SaaS, specifically in managing GTM strategies and launch executions
Excel at cross-functional collaboration, particularly in aligning product, sales, and marketing strategies
Have strong storytelling skills with demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
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Develop and execute GTM strategies and plans for select partnership and integration launches
Build partner intake and onboarding processes, resource library and knowledge bases
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