Senior Manager, Marketing

Posted 1 day agoViewed

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💎 Seniority level: Manager, 7-10 years

📍 Location: United States, PST

💸 Salary: 120000.0 - 150000.0 USD per year

🔍 Industry: B2B SaaS Marketing

🗣️ Languages: English

⏳ Experience: 7-10 years

🪄 Skills: Data AnalysisSalesforceAnalytical SkillsCross-functional collaborationMarketingTeam managementStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMData analyticsCustomer SuccessBudget managementA/B testing

Requirements:

7-10 years in B2B SaaS marketing, with a focus on growth and retention.
Experience leading and scaling marketing teams, preferably across multiple verticals or product lines.
Expertise in marketing automation (HubSpot required; Pardot a plus) and CRM (Salesforce required).
Strong knowledge of digital demand generation, ABM, paid media, and lifecycle marketing.
Highly analytical with experience optimizing campaigns through performance data and attribution modeling.
Exceptional collaboration and stakeholder management skills.
Thrives in a fast-paced, results-driven environment.
Must reside in the Pacific Time Zone (PT).

Responsibilities:

Develop and execute marketing strategies to drive new customer acquisition and customer retention (Heavy U.S. focus with additional focus in Australia and New Zealand)
Align closely with Sales, Product Marketing, and Customer Success to ensure unified go-to-market execution.
Scale high-performing channels across inbound, outbound, paid media, and ABM.
Lead upsell and cross-sell marketing initiatives to maximize customer lifetime value.
Hire, manage, and mentor a team of 2-3 marketers focused on demand generation and customer-centric marketing.
Foster a culture of data-driven experimentation, accountability, and growth.
Lead with vulnerability, curiosity, and empathy, creating a psychologically safe team environment.
Act as the primary marketing partner to the Marine and RV & Camping business units, ensuring alignment with strategic goals.
Build strong relationships with GMs, Sales and Customer Success leaders to ensure marketing efforts support revenue and retention.
Collaborate closely with Corporate teams (Product Marketing, Creative, RevOps) to drive brand alignment and GTM success.
Translate growth goals into campaign strategies that span multiple touchpoints and channels.
Help the team leverage tools like HubSpot, Salesforce, and Pardot to support campaign delivery, but with a focus on outcomes over operations.
Manage demand gen targets and forecasting and continuously optimize for pipeline efficiency and CAC.
Drive a programmatic ABM strategy targeting key enterprise accounts.
Define and report on marketing KPIs, pipeline impact, and ROI.
Partner with Revenue Operations to ensure accurate attribution and visibility across Salesforce and HubSpot/Pardot.
Continuously test and refine programs based on performance insights.

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