Marketing Operations Lead (Campaign Operations)

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Requirements:

• 3-5+ years of Marketing Operations experience
• Expertise in Marketo and Salesforce
• Experience with various event tooling (ex., Zoom, Splash, LiveEvent, ON24, iCapture, etc) and landing page systems (ex., Unbounce)
• Detail-oriented and enjoys managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch

Responsibilities:

• Lead the end-to-end execution of marketing programs, ensuring timely delivery and flawless execution across channels
• Ensure proper UTM tracking and enforce Salesforce campaign governance for consistent reporting and attribution
• Develop and enforce robust quality assurance standards to ensure operational excellence and campaign accuracy
• Design complex, automated email nurture flows and continuously iterate to improve conversion performance
• Own the technical setup and execution of both online and in-person marketing events, ensuring seamless experiences
• Create and manage compliant, efficient list import processes to support targeted campaign execution
• Develop training materials and documentation to empower marketers with self-serve campaign capabilities
• Manage and improve the Marketing Ops ticketing system (e.g., JIRA) to streamline requests and accelerate campaign launch cycles
• Monitor and report on campaigns performance and impact