Senior Manager, Business Marketing

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Requirements:

• Proven B2B marketing leadership: Proven track record with 6+ years of experience in high-tech marketing, experience in the mobile app industry a plus.
• Holistic marketing expertise: An understanding of how to build and execute a unified, multi-channel marketing strategy that integrates digital, event, content, and partner marketing to drive business objectives and enhance brand visibility across global markets.
• Partner and digital marketing expertise: Excellent writing skills. Demonstrated success in leading partner, digital and content marketing programs within a B2B environment. Experience with all segment sizes, from Enterprise to SMB.
• Team management: 3+ years of experience managing and developing high-performing marketing teams.
• Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
• Technical proficiency: In-depth understanding of marketing technologies (automation platforms, website tools, analytics, CRM) and website management.
• Innovative and growth mindset: Forward-thinking and continuously seeking ways to improve and innovate
• Communication and collaboration: Excellent interpersonal and communication skills to build strong relationships with cross-functional teams.
• Business acumen: Deep understanding of customer needs and ability to translate them into effective marketing campaigns.

Responsibilities:

• Develop and execute global marketing campaigns across email, webinars, content, research reports, and paid media, highlighting Liftoff’s thought leadership and driving engagement with prospects, customers, and partners.
• Collaborate with cross-functional teams (sales, product marketing, brand, event teams) to align marketing efforts with business objectives.
• Manage key partnerships, PR, and vendor relationships, providing strategic recommendations to enhance partnerships and maximize value for Liftoff.
• Lead global thought leadership initiatives, setting the vision and overseeing strategic campaigns to position Liftoff as an industry leader.
• Support regional marketing efforts for customer summits, conferences, and events to drive brand engagement and visibility.
• Utilize data-driven insights to identify growth opportunities and optimize marketing strategies for maximum impact.
• Oversee the global digital strategy, ensuring timely delivery of event pages, decks, case studies, and blog posts.
• Guide and manage the content team, ensuring the production of high-quality, impactful work that aligns with business goals.
• Analyze and optimize marketing performance, leveraging data to measure success and continuously improve programs.
• Manage website updates and other digital properties, optimizing for user experience and performance.