Senior Marketing Operations Specialist

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Requirements:

• 4–5+ years of experience in marketing operations, project management within a premium brand, creative agency, or matrixed organization.
• Strong portfolio management skills, with a proven ability to manage multiple campaigns, timelines, and stakeholders across digital channels.
• Experience supporting and executing go-to-market campaigns, including ad creation, localization, and translation for global audiences.
• Self-starter with a proactive, solutions-oriented mindset, comfortable navigating ambiguity and driving initiatives forward independently.
• Confident communicator and storyteller; able to distill complex data into clear, actionable insights and executive-level summaries.
• Prior experience collaborating cross-functionally with creative, media, and product teams to ensure successful campaign delivery.
• Uses data and analytics to inform decisions, optimize workflows, and measure marketing performance.
• Passionate about crypto or curious to learn more about the space.

Responsibilities:

• Drive alignment and execution of the Consumer Product Marketing team's go-to-market (GTM) plans by partnering closely with Product Marketing Managers, Product teams, and cross-functional teams.
• Coordinate all end-to-end go-to-market planning, timelines, and execution for product and feature launches.
• Oversee campaign and production workflows, including entry and project tracking, GTM documentation, and coordination across stakeholders.
• Collaborate with creative and media teams to manage top-of-funnel ad campaigns, ensuring deadlines and processes are met.
• Manage localization and translation workflows with vendors and regional teams to deliver high-quality assets for international launches.
• Submit and manage design and copy briefs including asset trafficking; oversee reviews and approvals across Brand, Legal, and Compliance.
• Own operational needs including NDAs, contracts, invoicing, and expense tracking with Legal, FP&A, and Vendor Management.
• Lead planning for team meetings, drive process improvements, and jump in where needed to ensure campaign success.