Content Creator

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Requirements:

• A bold, creative thinker who isn’t afraid to push boundaries and come up with unexpected content ideas.
• A social video producer capable of coming up with an idea and turning it into a reality - fast.
• A social media expert who knows the ins and outs of TikTok, Instagram, and emerging platforms—and how to tailor content for each.
• A natural storyteller who can bring our brand to life in a way that truly resonates with our audience.
• A community builder who knows how to engage, respond, and create a space where people love to interact.
• A fast mover who thrives in a fast-paced environment and can turn around content quickly without sacrificing quality.
• A data-driven doer who understands the power of performance insights and can use them to refine and improve content.
• A strategic thinker who balances creativity with what works, keeping our brand front and centre while driving engagement.

Responsibilities:

• Pull together a testing plan for our TikTok channel - outlining clear strategic areas for us to ideate, test and learn from.
• Create and launch a series of content videos - using best practice editing styles and pacing.
• Identify a cultural trend for us to jump on - in a way that feels truly on brand and gives people a reason to stop and engage.
• Create content for our big marketing campaigns - translating a marketing brief into social-first content executions that sing on social.
• Collaborate with the broader content team to find efficiencies across platforms - recognising what has application beyond TikTok and how to repurpose to ensure strong channel fit.
• Grow our community through engaging 1:1 dialogue - responding to comments while also seeking out relevant conversations to join in engaging ways that grab attention and build brand love and engagement.
• Share relevant trends or campaign inspiration with the broader team - with a clear POV on how we could translate into action for our own content.
• Pulled together a comprehensive TikTok report - outlining where we’re killing it vs where we need improvement. Then translated into actionable insights for future plans and ideas.