Outbound & GTM Strategist

Posted 13 days agoViewed

💎 Seniority level: Junior, 1-2 years

📍 Location: London, England, United Kingdom, Athens, Attica, Greece

🔍 Industry: Marketing, Sales, or GTM

🏢 Company: SalesCaptain👥 51-100💰 $4,000,000 Seed over 1 year agoArtificial Intelligence (AI)Business Development SaaS Marketing Software

🗣️ Languages: English

⏳ Experience: 1-2 years

🪄 Skills: Data AnalysisRESTful APIsClient relationship managementSales experienceMarket ResearchData visualizationMarketingLead GenerationDigital MarketingCRMSaaSA/B testing

Requirements:

At least 1-2 years of relevant work experience in Marketing, Sales, or GTM
Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, Hubspot, and the latest AI Sales tools
Proven ability to write high-performing cold emails
Data scraping proficiency and ability to understand how to build workflows using multiple data sources (e.g. Google Maps, Apify, Serper, LinkedIn, etc.)
Being well-versed in prompt engineering and AI models
Tech-savviness and a quick learner of new technologies and software
Experience in the Tech, SaaS, software industry, or in a high-growth start-up

Responsibilities:

Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients
Create messaging for the Outbound campaigns using AI and in-depth audience research
Build a prospecting & list building workflow combining multiple data sources to help our Lead Generation team build high-intent prospect lists
Live in Clay daily to utilize data scraping, AI, enrichment, and campaign orchestration, to increase the ROI of GTM campaigns.
Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity
Identify, evaluate, and test new campaign angles and niches to increase positive replies
Communicate with clients and create reports to showcase progress and results

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