CPG Account Director, Client Services

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Requirements:

• 8+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
• Extensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot)
• Experience speaking to business-level metrics such as LTV:CAC, MER, etc.
• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
• Ability to quickly build rapport and develop relationships with executive-level points of contact
• Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
• Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth

Responsibilities:

• Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
• Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
• Leverages data and analytics, such as first-party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
• Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
• Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department