Senior CPG Account Manager, Client Experience

Bachelor's Degree in Marketing, Communication or related discipline 8+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics Extensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot) Experience speaking to business-level metrics such as LTV:CAC, MER, etc. Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment Ability to quickly build rapport and develop relationships with executive-level points of contact Desire to work in a role that functions as both a marketing consultant and a business consultant for clients Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth

Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media Leverages data and analytics, such as first-party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on target Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships Responsible for other tasks and projects as assigned by Client Services department leadership, as needed Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department