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ABM Manager

Posted 27 days agoViewed

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💎 Seniority level: Manager, 4+ years

💸 Salary: 96000.0 - 105000.0 USD per year

🔍 Industry: SaaS

🗣️ Languages: English

⏳ Experience: 4+ years

Requirements:
  • 4+ years in Demand Generation or ABM, ideally in a SaaS or high-growth tech environment
  • Proven experience executing enterprise-scale ABM campaigns using platforms like LinkedIn, Meta (Facebook/Instagram), and direct mail tools
  • Strong collaboration skills with BDR or sales teams to align on outreach strategies and optimize performance
  • Hands-on experience with A/B testing, data analysis, and conversion rate optimization (CRO)
  • Strong understanding of buyer journeys, persona development, and segmentation tactics
  • Experience creating and optimizing landing pages and creative assets with tools like Framer
  • Familiarity with Hubspot, Metadata, or similar ABM and marketing automation tools
  • A strategic mindset with the ability to measure and report on campaign impact and pipeline contribution
  • Excellent copywriting and storytelling skills
Responsibilities:
  • Design, launch, and manage multi-channel ABM campaigns across paid media, direct mail, email, and BDR outreach
  • Collaborate with the BDR team on account-triggered outreach strategies, ensuring alignment on messaging and timing
  • Partner with product marketing and content to develop tailored content for key personas and industries
  • Scale and optimize our 1:few ABM strategy across high-priority segments and use cases
  • Build and manage experimentation programs to drive engagement, qualified pipeline, and conversion
  • Lead persona segmentation and journey mapping to refine outreach and content personalization
  • Oversee ABM landing pages, driving continuous optimization for conversion
  • Develop and report on ABM success metrics, sharing insights through dashboards and monthly write-ups
  • Support targeted 1:1 ABM efforts and collaborate cross-functionally with growth and design
  • Explore and implement product-qualified ABM strategies to align with our product-led growth motion
Apply

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  • 4+ years in Demand Generation or ABM, ideally in a SaaS or high-growth tech environment
  • Proven experience executing enterprise-scale ABM campaigns using platforms like LinkedIn, Meta (Facebook/Instagram), and direct mail tools
  • Strong collaboration skills with BDR or sales teams to align on outreach strategies and optimize performance
  • Hands-on experience with A/B testing, data analysis, and conversion rate optimization (CRO)
  • Strong understanding of buyer journeys, persona development, and segmentation tactics
  • Experience creating and optimizing landing pages and creative assets with tools like Framer
  • Familiarity with Hubspot, Metadata, or similar ABM and marketing automation tools
  • A strategic mindset with the ability to measure and report on campaign impact and pipeline contribution
  • Excellent copywriting and storytelling skills
  • Design, launch, and manage multi-channel ABM campaigns across paid media, direct mail, email, and BDR outreach
  • Collaborate with the BDR team on account-triggered outreach strategies, ensuring alignment on messaging and timing
  • Partner with product marketing and content to develop tailored content for key personas and industries
  • Scale and optimize our 1:few ABM strategy across high-priority segments and use cases
  • Build and manage experimentation programs to drive engagement, qualified pipeline, and conversion
  • Lead persona segmentation and journey mapping to refine outreach and content personalization
  • Oversee ABM landing pages, driving continuous optimization for conversion
  • Develop and report on ABM success metrics, sharing insights through dashboards and monthly write-ups
  • Support targeted 1:1 ABM efforts and collaborate cross-functionally with growth and design
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