Lifecycle Marketing Manager

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Requirements:

• 3-5 years of experience in Lifecycle Marketing, CRM, or related marketing roles.
• Hands-on experience managing lifecycle campaigns, including email, push, and in-app messaging.
• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices.
• Experience running A/B tests and using data-driven insights to optimize campaigns.
• Strong analytical skills, with the ability to interpret campaign performance metrics and recommend optimizations.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• Proactive problem-solver with attention to detail and a continuous improvement mindset.
• Strong communication skills, with the ability to present insights and recommendations clearly to stakeholders.

Responsibilities:

• Manage and optimize lifecycle marketing programs across email, push, and in-app messaging.
• Execute A/B tests and experimentation to improve campaign performance and customer engagement.
• Analyze campaign performance metrics, identify trends, and provide actionable insights to refine messaging, timing, and targeting.
• Support the development and refinement of campaign ideas, working closely with creative and technical teams.
• Implement audience segmentation strategies to personalize customer journeys.
• Deploy and optimize campaigns with limited guidance, proactively identifying inefficiencies and improving processes.
• Contribute to lifecycle marketing strategy discussions and support campaign planning and execution.
• Review dashboards, summarize results, and use data to inform decision-making and strategy adjustments.
• Manage small projects or process improvements, proactively anticipating challenges and taking ownership of deliverables.
• Collaborate effectively with cross-functional partners, providing updates and engaging professionally in discussions.