CRM Marketing Manager - Manila, PH

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Requirements:

• Minimum of eight (8) years of CRM marketing experience, preferably in B2C eCommerce or retail.
• At least two (2) years of people management experience, with a track record of developing and coaching teams.
• Strong understanding of CRM platforms, automation tools, and customer segmentation.
• Analytical mindset with experience creating strategic tests and implementation based on findings.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong communication and collaboration skills, with the ability to influence cross-functional partners.

Responsibilities:

• Leads end-to-end CRM campaign execution across all channels, ensuring consistency with broader marketing goals.
• Develops and optimizes segmentation strategies, working with Data Insights to personalize campaigns based on customer behavior and lifecycle stage.
• Analyzes CRM performance data, translating insights into actionable recommendations to improve engagement, repeat purchase rates and retention.
• Manages and mentors a team of CRM specialists, fostering professional growth and skill development.
• Provides clear direction and accountability for team deliverables, KPIs, and priorities.
• Partners with Marketing, Creative and Digital Experience teams to develop customer-centric messaging and offers; and align CRM efforts with broader marketing initiatives.
• Works closely with Data and Product teams to improve CRM reporting and enhance automation capabilities.
• Leads CRM budget management, ensuring effective resource allocation to maximize ROI.
• Monitors compliance with data privacy regulations and best practices across all CRM efforts.