CRM Marketing Manager - Manila, PH
Company:
Location:Philippines
Languages:English
Seniority level:Manager, 8 years
Experience:8 years
Skills:
Data AnalysisPeople ManagementCommunication SkillsCross-functional collaborationStrategic thinkingDigital MarketingCRMBudget managementA/B testing
Requirements:
Minimum of eight (8) years of CRM marketing experience, preferably in B2C eCommerce or retail. At least two (2) years of people management experience, with a track record of developing and coaching teams. Strong understanding of CRM platforms, automation tools, and customer segmentation.
Responsibilities:
Leads end-to-end CRM campaign execution across all channels, ensuring consistency with broader marketing goals. Develops and optimizes segmentation strategies, working with Data Insights to personalize campaigns based on customer behavior and lifecycle stage. Manages and mentors a team of CRM specialists, fostering professional growth and skill development.
