Apply📍 USA
🧭 Full-Time
💸 135000.0 - 165000.0 USD per year
🔍 FinTech and PropTech
🏢 Company: Built Technologies👥 251-500💰 almost 2 years ago🫂 Last layoff over 1 year agoLendingFinancial ServicesConstructionSaaSCommercial LendingFinTech
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 7+ years of experience in product marketing.
- Exceptional written and verbal communication skills.
- Proven ability to craft compelling narratives and deliver impactful presentations.
- Ability to work cross-functionally in a fast-paced, collaborative environment.
- Strategic mindset with the ability to think long-term while managing day-to-day tasks.
- Strong project management and organizational skills.
- Passion for understanding customer needs and translating them into actionable insights.
- Self-starter with a proactive approach to problem-solving.
- Develop and execute go-to-market strategies for new and existing products.
- Collaborate with product leadership to ensure market readiness and alignment with company objectives.
- Craft compelling product positioning and messaging that articulates value propositions for target personas.
- Differentiate our solutions in a competitive landscape.
- Conduct market research to understand industry trends, customer needs, and competitor offerings.
- Use data-driven insights to identify opportunities and refine marketing strategies.
- Create sales collateral, presentations, case studies, and training materials.
- Develop and maintain knowledge base for sales teams.
- Partner with demand generation team for lead acquisition and customer engagement.
- Align product marketing efforts with broader marketing initiatives.
- Work closely with customer success teams to identify and promote customer success stories.
- Track and analyze the performance of product marketing initiatives.
Project ManagementData AnalysisCommunication SkillsCollaborationSales experienceMarket ResearchStrategic thinkingCustomer Success
Posted about 2 months ago
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