Strategic Product Marketing Lead

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Requirements:

• 3–4 years of experience in B2C marketing with a record of revenue growth.
• Fluency in written and spoken English (C1-C2).
• Ability to develop and implement comprehensive marketing strategies aligned with business objectives.
• Strong skills in SEO, email marketing, and conversion rate optimization.
• Experience tracking metrics and using data for decision-making.
• Leadership experience in managing or collaborating with small teams.
• Creative thinking to generate innovative ideas for customer engagement.
• Good communication skills for clear idea presentation.
• Experience in running tests to evaluate marketing effectiveness.

Responsibilities:

• Drive Revenue Growth: Create and execute marketing strategies to increase sales and grow revenue.
• Improve Campaigns: Use data to enhance marketing campaigns, including SEO and email marketing.
• Work with Teams: Collaborate with product, design, and sales teams to align marketing efforts with company goals.
• Track and Report on Performance: Use tools like Google Analytics and SEMrush to track campaign performance and inform decisions.
• Attract and Keep Customers: Develop strategies to attract new customers and retain existing ones through targeted campaigns.
• Research: Monitor industry trends and competitors to stay updated.
• Create Fun Campaigns: Generate creative campaign ideas to engage customers.