Senior Software Engineer - Frontend - Growth Insights

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Requirements:

• 5+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript
• Deep understanding of web and mobile tracking technologies and analytics platforms, such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer
• Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems
• Experience working across multiple teams and codebases to implement consistent tracking strategies

Responsibilities:

• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms
• Ensure data quality and consistency by building robust validation, monitoring, and alerting systems that detect and prevent data issues proactively
• Document and evangelize best practices for analytics implementation, creating a clear and accessible knowledge base for engineers and analysts
• Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth and supports reliable decision-making
• Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking, attribution, and customer insights
• Improve event and attribution modeling, enabling more accurate insights into user journeys, marketing performance, and product engagement
• Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness across our analytics architecture
• Support experimentation infrastructure, helping teams design and implement A/B testing frameworks as needed