Senior Manager of Events

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Requirements:

• Minimum of 7+ years of experience in B2B Marketing Events ideally in the SaaS or tech space) including planning and executing events such as industry conferences, partner events and field events.
• Bachelor's degree in Marketing, Business, Event Management, Communications, or a related field.
• Familiarity with Salesforce, Asana and Google Suite
• Proven track record of developing and executing successful events, from large conferences to small field events.
• Excellent project management skills.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.

Responsibilities:

• Execute Qualified’s event marketing strategy, ensuring field events, trade shows, and conferences drive demand and pipeline.
• Manage all aspects of event execution, including venue selection, logistics, vendor coordination, and budget oversight to maximize ROI.
• Partner with Sales and Customer Success to drive pre-show interest, secure high-value meetings, and accelerate post-event follow-ups.
• Collaborate with the Marketing team to create multi-touch campaigns that enhance event engagement and conversion.
• Analyze event performance, tracking key metrics like net-new and expansion pipeline, and provide actionable insights to optimize future events.
• Ensure seamless attribution tracking so the impact of each event is accurately reported and measured.