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Trade Marketing Manager

Posted about 2 months agoViewed

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💎 Seniority level: Manager, 5 years

🏢 Company: Vacation Inc.

🗣️ Languages: English

⏳ Experience: 5 years

Requirements:
  • Bachelors degree in a related field
  • 5 years of experience in Trade Marketing or similar
  • Experience working as a part of a fully remote team
  • Process-oriented, with a passion for process improvement
  • Experience working with Google/Microsoft Office suites, Asana, and ideally Figma
  • Extremely organized and detail oriented in your work
  • Assertive in your communication style
  • Excited to grow Vacation® into a household name and have fun in the process
  • You use sunscreen and have a sense of humor!
Responsibilities:
  • Own the strategy development and execution of the account-specific marketing plans across key retailers
  • Demonstrate a deep understanding of the marketing events calendar within all key accounts
  • Create and develop all trade activation deliverables, including but not limited to in-store displays and fixtures, PDP execution, account-specific event kits, beauty consultant educational materials, trade shows, and sampling programs
  • Brief marketing and design concepts for marketing programs, providing clear direction, constraints and timelines for account-specific events
  • Ensure that retailers comply with executing activations in alignment with Vacation brand standards, enforcing our brand guidelines without compromising partnerships
  • Collaboratively manage the trade marketing budget with the Sales team by offering strategic insights on spending allocation for each activation. Provide detailed cost projections and ROI analyses ahead of event implementation, and ensure all projects are executed within the established budget
  • Serve as the primary retail marketing contact for Vacation, interfacing directly with retailer Marketing teams
  • Lead the retail marketing plan for all new item launches and ensure all launch assets are carefully planned out via workback schedule; tracking all projects in Asana, conducting meetings with key stakeholders, and providing regular updates to management
  • Drive process improvements to optimize organizational effectiveness both internally and with retailer partners
  • Represent the brand in account meetings, and conduct product training at in-person events and virtual sessions as required
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Related Jobs

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🔥 Trade Marketing Manager
Posted about 1 month ago

📍 Canada

🧭 Full-Time

🏢 Company: Nutrabolt👥 251-500💰 $863,000,000 Secondary Market over 2 years agoNutritionDietary SupplementsFitnessMarketingHealth Care

  • 3+ years of experience in Trade Marketing or related field
  • Excellent written and verbal communication
  • Ability to think strategically and be a thought leader
  • Excellent time-management and prioritization skills
  • Sense of urgency and high aptitude for responsiveness
  • Keen attention to detail
  • Ability to thrive in fast paced environment
  • Proficient in Microsoft and Adobe Sweet
  • Support all brand business objectives with a clear, concise and innovative strategic vision for the Trade Marketing department to help elevate the brand experience, drive retail velocities and expand consumer reach
  • Deliver yearly Trade Marketing plans to underpin annual business targets and your department’s strategic vision
  • Lead Trade Show coordination and execution
  • Develop localized media plans, in alignment with Sales team, to amplify efforts
  • Ensure Trade Marketing support is represented in new product Go-To-Market plans
  • Close alignment with Sales organization, including regular meetings in person and online, to establish shared objectives and deploy plans to achieve those objectives
  • Work closely with the Sales team to close the loop and ensure ROI from sampling drives to purchases
  • Closely manage external sampling agency, ensuring budget compliance and KPI achievement without compromising the quality of activity
  • Focus on high-quality consumer interactions (1on1 sampling), providing product and benefits education and driving foot-traffic to stores
  • Work closely with the Logistics team to ensure samples are ordered and delivered to hit required timelines
  • Support Event and Sales initiatives with sampling missions
  • Source, order an Identify and attend events to immerse consumers in a Nutrabolt brand and product experience
  • Target opportunities to impact consumers on a large scale, either through high attendance events or indirectly through “influence the influencer” opportunities
  • Activate in a manner which surprises and delights consumers. The aim should be spearheading viral moments and positive word of mouth.
  • Provide recommendations for disruptive programming and tools to gain consumer share of mind within retail; overseeing the planning, development, execution and tracking of these activities
  • Maximize opportunities to drive sell-in and sell-through, including: commercialization decks, annual plans and programming
  • Work closely with internal and external business partners to craft selling stories that differentiate our brands
  • Develop and manage annual budgets
  • Manage inventory for marketing materials such as POS, dealer loaders, giveaways and wearables.
  • Support IRCs development through forecasting, design, printing, shipping, redemptions
  • Support creative services request, management of local and custom requests, including inputting creative briefs into our project management platform

Project ManagementCommunication SkillsMicrosoft ExcelMicrosoft OfficeBudgetingSales experienceMarketingStrategic thinkingFinancial analysisBudget managementPowerPoint

Posted about 1 month ago
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