User Acquisition Specialist

Posted 1 day agoViewed

📍 Location: Georgia, Serbia, Kazakhstan, Spain, Cyprus, Malta, USA, Armenia, Montenegro, Poland, Latvia, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia

🔍 Industry: Marketing

🏢 Company: Social Discovery Group👥 501-1000 Venture Capital Finance Information Technology

🗣️ Languages: English

🪄 Skills: Google AnalyticsMarketingDigital MarketingA/B testing

Requirements:

Proficiency in managing campaigns on major platforms: Google / Facebook / TikTok (additionally, UAC, In-app, ASA);
Strong skills in using analytics tools: AppsFlyer, Google Analytics (optional);
Expertise in optimizing campaigns for cost-efficiency (CPI, CPL, CPA);
Knowledge of ASO strategies for improving app visibility and downloads in app stores.

Responsibilities:

Attracting users through all stages of the marketing funnel: development, creation, implementation and management of multi-channel programs;
Management of work on the purchase of traffic, the introduction of advertising and A / B testing of creatives on channels;
Daily management of advertising campaigns;
Tracking campaign performance indicators and assessing their success by KPI;
Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points;
Building effective work with the design and brand marketing team to maintain brand unity;
Cooperation with agencies and other contractors;
Maintaining records to present work results in a systematic and structured manner;
Market and competitor analysis;
Actively contribute to team discussions, initiatives and knowledge sharing.

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🏢 Company: leadtech

🔧 Requirements

More than 2 years of experience with UAC and Apple Search Ads.
Broad experience in working on mobile app projects.
Proficient in Facebook and Instagram Ads.
Strong knowledge in Google Analytics, Google Tag Manager, and MMPs.
Advanced level in Google Ads Editor, Power Editor & Facebook Ads Manager.
Advanced Microsoft Excel skills.
Strong analytical skills.
Fluent in English and Spanish.
Very strong attention to detail.
Ability to manage multiple projects simultaneously.
Capable of working independently and synthesizing large amounts of data.
Flexible and able to adapt quickly to changing priorities.
Desire to share experiences and knowledge.
Team worker, self-motivated, and proactive.
Experience with Twitter, Snapchat, TikTok Ads is a plus.

💡 Responsibilities

Create a paid social media campaign strategy for Mobile Apps.
Own and develop a social media plan including photo and video content.
Create and optimize Google Search, UAC campaigns, and Apple Search Ads.
Identify new channels with opportunities to grow and expand the brand.
Execute AB tests, collect and analyze data, and insights to achieve maximum ROI.
Optimize copy and landing pages for paid social and display ads campaigns.
Collaborate with ASO specialists to maximize app visibility.
Perform periodical competitor analysis.
Define retargeting/remarketing strategies and implement campaigns.
Compile performance reports and analyze metrics: CPA, CPL, CPI, ROI, LTV, and Social Ads KPIs.

Google AnalyticsStrategyAnalytical SkillsCollaborationMicrosoft Excel

Posted 5 months ago

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