Mobile User Acquisition Specialist (Remote)

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Requirements:

• More than 2 years of experience with UAC and Apple Search Ads.
• Broad experience in working on mobile app projects.
• Proficient in Facebook and Instagram Ads.
• Strong knowledge in Google Analytics, Google Tag Manager, and MMPs.
• Advanced level in Google Ads Editor, Power Editor & Facebook Ads Manager.
• Advanced Microsoft Excel skills.
• Strong analytical skills.
• Fluent in English and Spanish.
• Very strong attention to detail.
• Ability to manage multiple projects simultaneously.
• Capable of working independently and synthesizing large amounts of data.
• Flexible and able to adapt quickly to changing priorities.
• Desire to share experiences and knowledge.
• Team worker, self-motivated, and proactive.
• Experience with Twitter, Snapchat, TikTok Ads is a plus.

Responsibilities:

• Create a paid social media campaign strategy for Mobile Apps.
• Own and develop a social media plan including photo and video content.
• Create and optimize Google Search, UAC campaigns, and Apple Search Ads.
• Identify new channels with opportunities to grow and expand the brand.
• Execute AB tests, collect and analyze data, and insights to achieve maximum ROI.
• Optimize copy and landing pages for paid social and display ads campaigns.
• Collaborate with ASO specialists to maximize app visibility.
• Perform periodical competitor analysis.
• Define retargeting/remarketing strategies and implement campaigns.
• Compile performance reports and analyze metrics: CPA, CPL, CPI, ROI, LTV, and Social Ads KPIs.