Social Media Content Manager

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Requirements:

• Experience in healthcare/medical marketing and knowledge of medical terminology.
• Proven content marketing and UGC creation experience with demonstrated results.
• Strong video content skills: planning, scripting, coordinating, and editing.
• Familiar with video editing tools and platforms like Canva, Figma, and G-Suite.
• Experience managing freelancers and coordinating with UGC creators.
• Strong project management and ability to deliver consistent social media content.
• B2C marketing experience targeting professionals.
• Excellent communication skills and ability to thrive in fast-paced startup environments.

Responsibilities:

• Develop and execute a content marketing strategy targeting healthcare professionals (doctors, PAs, MDs, DOs).
• Produce 5-8 creative assets weekly, including short-form videos, written content, and visual assets for social media and ads.
• Manage content creation from concept to delivery, ensuring high quality and alignment with goals.
• Source, coordinate, and manage freelancers and content creators for video and other content.
• Design and oversee UGC briefs, collaborating with creators for healthcare-specific content.
• Create content for platforms like TikTok, YouTube, Instagram, and LinkedIn.
• Generate ad-ready assets for paid campaigns on Meta, Instagram, and TikTok.
• Track content performance and optimize based on engagement metrics.
• Work closely with the founding team to ensure content aligns with product messaging and company objectives.