Apply📍 Mexico, United States, Canada, UK, Australia
🧭 Full-Time
🔍 Marketing
🏢 Company: Directive Consulting
- Expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).
- Nice to have: Ahrefs, STAT, BrightEdge.
- Deep understanding of content strategy and technical SEO
- Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
- Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time.
- Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment.
- Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights.
- Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production.
- Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals.
- Collaborate with AsDs to review and finalize goals before presenting them to clients.
- Oversee execution of strategies, ensuring tasks are assigned, tracked, and completed on time.
- Utilize Asana to manage workflows, delegate tasks to specialists, and monitor progress.
- Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.
- Act as the main point of contact for clients, building strong, trust-based relationships.
- Proactively communicate with clients about deliverables, timelines, and progress via Slack and regular meetings.
- Keep internal leadership informed about roadblocks, growth opportunities, and account changes, such as strategy pivots or point-of-contact transitions.
- Prepare and present regular updates on client strategy progress, including: Bi-weekly meetings to review Net Success Metrics (NSM) and ongoing deliverables, Monthly and quarterly reports summarizing campaign performance, Bi-annual business review presentations highlighting key results and recommendations.
- Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.
- Execute on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.
- Develop and implement link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.
Project ManagementGoogle AnalyticsContent creationCommunication SkillsAnalytical SkillsSEORESTful APIsClient relationship managementMarket ResearchStrategic thinkingDigital MarketingCRMA/B testing
Posted about 1 month ago
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