Partner Marketing Associate Manager

View full description

Requirements:

• At least 6+ years in Partner, Brand, Integrated, or Product Marketing experience.
• Experience working with partners to co-develop plans and launch marketing programs across multiple media channels.
• Analytical thinking and data oriented.
• Excellent interpersonal and communication skills to work effectively cross-functionally.
• Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results.
• Experience working with online retail, merchandising, and customer acquisition.
• Understanding of cross-media strategy, planning and measurement.
• Experience writing creative briefs, testing creative and adapting based on insights.
• Background using both brand marketing and performance analytics to continuously optimize.
• Expertise in both online and in-store retail marketing.
• Understand the media landscape with paid media experience preferred.

Responsibilities:

• Support development and lead execution on a wide range of full-funnel co-marketing campaigns across verticals and marketing channels.
• Nurture marketing relationships with a select set of merchant partners, leading marketing strategy, planning, and execution of campaigns to drive growth for Affim and partners.
• Partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state.
• Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners.
• Help identify campaign targets driven by business goals focused on acquisition, engagement and loan origination.
• Work closely with the Brand & Creative team and external agencies to create and develop campaign creative and content assets.
• Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more.
• Leverage industry knowledge and research to develop vertical-specific marketing strategies and plans that drive business goals.
• Manage merchant selection process cross-functionally to support integrated marketing moments and campaigns.